STR8 is a well established and respected brand with strong fragrance heritage related with modern masculinity. Although the brand is related mainly with its Perfumes’ Collection, it has a wide product assortment, covering various consumers’ needs.
Well-known and popular for is its unique and differentiated Eau De Toilette tin box packaging, which works as the brand’s trade mark from its genesis till now.
STR8 stands behind the motto “Go for Great”, inspiring men to follow their dreams passionately, without any hesitation, reach their own greatness and aim highly for everything that truly matters to them.
Endorsed by the world famous NBA (MVP) player, Giannis Antetokounmpo, who is a living example of STR8 key values related with Faith, Focus, Commitment, Courage & Integrity.
STR8 & Giannis have a common vision: to inspire men fight for what’s important to them, exceed their limits being attuned with their heart & code of ethics.