You may recall our communication in the middle of August 2019 that PZ Cussons exchanged contracts for the sale of its Polish personal care brand Luksja to Sarantis (“Sale Transaction”). At the same time, PZ Cussons and Sarantis entered into a distribution agreement whereby Sarantis would distribute certain PZ Cussons’ brands (which include Carex, Original Source and Morning Fresh) in Poland and Central and Eastern Europe (“Distribution Agreement”).
Sarantis Group completed the acquisition of LUKSJA, a Polish cosmetics brand specializing in the personal care products category. More specifically, Sarantis Group signed an agreement for the acquisition of the LUKSJA trademark that until now belonged to the company PZ Cussons Plc.
Sarantis Group, in the context of strengthening its presence in the Eastern Europe and in order to meet its strategic goal of becoming the leading consumer products company in the region, signed on 30/06/10 an agreement for the acquisition of the brand name and the intellectual property of KOLASTYNA, through its Polish subsidiary SARANTIS POLSKA S.
Luksja is one of the most recognized and established personal wash brands with over 30 years of tradition on Polish market. Established in 1989, Luksja became one of the most trusted brands for generations of Poles.
Sarantis Polska continues it’ s CSR tradition for another year through the “Clean Tatra Mountains” project. ”Clean Tatra Mountains” is the biggest cleaning project in Poland and successfully had its 8th edition in 2019.